Events
SPEEDO x MAVERICKS ATHLETIC CLUB
As part of Speedo’s Less Gym, More Swim campaign, I organised a Run & Plunge event in partnership with Mavericks Athletics Club to inspire more people to embrace water-based fitness. The event combined a social run with a refreshing post-run plunge, reinforcing Speedo’s mission to make swimming more accessible and enjoyable.
By integrating running – a familiar and inclusive activity – with swimming, we encouraged participants to step outside their routine and experience the benefits of water in a fun, supportive environment. The event also provided a great opportunity for content creation, community engagement, and brand awareness.
SWATCH x ULT.X
As part of a collaborative team, I played a key role in planning and executing the Swatch x ULT.X event. The campaign focused on multiple touchpoints, including in-store activations, an Amazing Race experience with media and influencers, competitions and prizes leading up to the main event, as well as on-site activations and content production.
