Top-Performing Email Marketing Campaign
Overview
This campaign was designed to drive online sales by highlighting limited stock of top-selling products. It targeted both new and existing customers and subscribers, while also being promoted via paid and organic social media efforts. This email was part of a series of 4 that was sent out.
Objective
Increase online sales by promoting limited stock of best-selling products, encouraging urgency and driving conversions.
My Scope
Campaign strategy, content brief, copywriting, analysed performance metrics.
Results
The campaign achieved a high open rate and a click through rate, driving strong engagement. This contributed to a notable increase in online sales.
Best performing email:
Ordered product rate: 0.39%
Open rate: 28.73%
Click rate: 3.97%
Flows
Abandoned Checkout Flows were implemented in Klaviyo, strategically targeting users who left items in their cart. This automation led to a significant increase in conversions by re-engaging potential customers with personalised reminders and incentives.
