Social Media
Organic Social Media Content
I have managed social media accounts across multiple international brands, handling everything from strategy to content creation, community management, and campaign execution. This includes crafting data-driven content strategies, designing engaging visuals, writing compelling copy, and fostering brand engagement through active community interaction. I also track performance metrics to optimise content and ensure alignment with brand objectives, while collaborating with sponsored athletes and influencers to create impactful brand moments.
Paid Advertising
Overview
The paid ad campaign was designed to drive traffic and conversions for the Speedo outlet section, promoting exclusive deals and discounted products. By leveraging collection ads, we aimed to showcase top-selling items and engage with an active audience interested in swimwear and related accessories.
Objective
The goal of the campaign was to increase visibility for the Speedo outlet section, drive traffic to the website, and boost conversions by encouraging purchases from the limited-time discounted items available.
Ad Strategy
Target Audience: Active individuals and swimwear enthusiasts aged 18-45.
Platform: Instagram & Facebook
Ad Type: Collection ads featuring top-selling products from the outlet section.
Campaign Metrics
Return on Ad Spend (ROAS): 7.47%
Click-Through Rate (CTR): 3.47%
The CTR was strong, reflecting how effective the ad was in encouraging users to click and explore the outlet section.
Reach: 46,850
The ad reached almost 47,000 unique individuals, demonstrating solid visibility and brand exposure.
Results
The campaign exceeded expectations in driving both traffic and revenue to the outlet section. With the targeted approach, we achieved a significant ROAS and a healthy engagement rate through the carousel format.
Collaborative & Brand Awareness Content
As part of Speedo SA’s brand awareness strategy, I worked on collaborative reels featuring South African Olympic swimmer Tatjana Smith. These videos were created in partnership with Speedo International, ensuring brand consistency while tailoring content to resonate with the South African audience.