Lead Generation Giveaway Campaign
Organic & Paid
Overview
The giveaway was a lead generation campaign driven by organic and paid social media. The campaign aimed to increase sign-ups by offering a chance to win a cricket bat, with a primary focus on growing the email database.
Objective
Increase email sign-ups to grow the customer database.
My Scope
Campaign strategy, ads creative and copywriting, sign-up form development, analysed performance metrics.
Results
The campaign received 2,997 entries, successfully growing the email database and engaging the target audience.
Views: 4,445
Submits: 2,997
Engagement: 67.42%
In addition to the lead generation goals, the campaign also achieved a boost in Instagram engagement, resulting in 667 new followers.
Views: 72,560
Reach: 29,542
Interactions: 602
